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Fundraising calendar for Alopecia UK goes VIRAL!

1st October 2014

One of our fundraisers has made a bit of a splash in the news with her nude calendar! Featuring 12 women, 11 of whom have alopecia, the calendar has caused quite a stir across the world raising much needed awareness of alopecia as well as funds for Alopecia UK.

After attending our alopecia flash mob last year Victoria Short, who works in PR, was inspired to create her own project that would raise awareness of alopecia in a creative way. Having met many other ladies with alopecia at the flash mob she decided to see if some of them would be photographed for a ‘Calendar Girls’ style nude calendar. To her surprise 12 of them agreed!

The calendar was recently released for sale and has had a huge impact in the media! To date, news of the calendar has featured in over 80 publications and reached approximately 40 countries and millions of people worldwide! The calendar has also prompted discussions about alopecia on radio stations throughout the UK including a 45 minute feature on BBC Radio 5 Live helping both the charity and the condition get the attention they deserve.

Victoria says, “I’d been trying to think of an interesting way to raise both awareness of the condition and much-needed funds for the charity. Jokingly one day, I said we should do a nude-bald calendar and to my surprise, 12 ladies agreed. It was hard work but a lot of fun and by the end of the day we all had the giggles! We may not be supermodels but the shots have come out really well and I’m hoping a lot of people will buy them and enjoy having them on their wall!”

The calendar includes a number of Alopecia UK’s core team, including Charity Manager Jen Chambers, Communications Manager Amy Johnson, Chair of Trustees Jackie Tomlinson and our Cardiff support group leader Gwennan Thomas. Many of the other models have also volunteered at Alopecia UK events in the past 12 months.

Alopecia UK’s communications manager Amy Johnson said; “We are very grateful to Victoria for choosing Alopecia UK to benefit from the proceeds of the Pretty Bald calendar. We think it is fabulous how much media coverage the calendar has received worldwide. The calendar has certainly had a big impact in 2014's Alopecia Awareness Month”.

Alopecia UK’s Charity Manager Jen Chambers commented, “Sometimes it is the more adventurous ideas which receive the more media attention. I certainly didn’t expect that a nude calendar was something that I would ever take part in but it’s been really encouraging to see the positive reaction to it and the awareness generated as a result”.

Pretty Bald calendars are on sale now for £10 from All proceeds go to Alopecia UK.


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Alopecia UK is a registered charity number 1111304 and Scottish registered charity SCO44702
All content is © Alopecia UK 2018

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