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Alopecia UK strikes GOLD with new ambassador Joanna Rowsell

6th October 2014

We are absolutely thrilled that Champion cyclist Joanna Rowsell MBE has become an AUK ambassador.

Joanna first hit the headlines in 2012 when she won Gold at the London Olympic Games in the Women’s Team Pursuit. Joanna is currently the National, European and World Champion, and also the World Record Holder for this event.

Joanna has had alopecia areata since she was 10 years old. She wears wigs whenever she goes out day-to-day but as a cyclist never wears one for training or competing.

Joanna said, "I am often asked why I don’t wear a wig when on my bike but I find when I am competing at the top level it would be too hot and heavy when I need to be performing at my very best. After London 2012 I had a lot of media attention about my alopecia. Having just become Olympic Champion I was full of confidence, but I wasn’t prepared for the amount of attention I got. I am excited to be an ambassador for Alopecia UK because they do fantastic work to improve the lives of those with alopecia. I hope to raise the charity’s profile.”

Alopecia UK’s Communications Manager Amy Johnson said, “We are delighted that Joanna has become an ambassador for Alopecia UK. She has already proven herself to be a fantastic spokesperson about alopecia having discussed her experience with the condition in media articles, radio and TV appearances. We hope that Joanna will help to raise the profile of Alopecia UK”

Joanna is keen to promote the current Hair Loss Priority Setting Partnership Survey which is open until 31 October. It is an opportunity for those with hair loss to be at the centre of hair loss research planning.

Joanna said, “I have completed the PSP survey as this is a unique opportunity for those with hair loss. I hope many others with alopecia will complete the survey and make their voice heard and their opinion count.”

You can read more about Joanna’s experience with alopecia here.

Further details of Joanna’s professional achievements can be found on her website.

Joanna can also be found on Twitter.

The Hair Loss PSP Survey can be completed here.




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Alopecia UK is a registered charity number 1111304 and Scottish registered charity SCO44702
All content is © Alopecia UK 2018

Site by Jellymould Creative with C4 Multimedia